Writing Good Copy
This article will discuss how to structure your copy when working for a client. A lot of copy has already been written over the years and you do not need to reinvent the wheel. This article will specifically cover the sales letter because of its greatest impact, especially if you decide to do SEO copywriting.
One train of thought says that your website should be one big sales letter, which could be advantageous for you. You can write for off-line businesses and Internet customers using the sales letter format.
A sales letter contains three components that are crucial for it’s success. The headline is the first and most read. If you don’t grab your readers attention here then you’re wasting your time. The second component is the offer. This must be explicit so that your reader knows exactly what theyre getting. It must also entice the reader to take action after reading the letter. Finally there is the postscript. The postscript is the second most read portion after the headline. This is where you put an incentive to purchase the product. You should write each section in order. Do not write the whole thing at once, but rather section by section. These simple guidelines will help you produce an excellent sales letter.
If you lack experience as a copywriter and want more structures and patterns, then you should follow the experts. Dan Kennedy is a great copywriter that has written some excellent books on copywriting. This will be extremely helpful.
Hopefully you found this article insightful. The key is to build upon the formulas already established and add your own creative spin. The procedures exist for a reason: they work! So don’t go and reinvent the wheel by doing something new, this will often result in weaker copy and more work. You will set yourself up for success by following the already established structures and patterns.
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