Website Traffic: Not All Visitors are Equal
People are constantly looking for ways to get more website traffic; however, unless they’re getting targeted website traffic, they’re just spinning their wheels. Is your good-looking website attracting the right kind of traffic? Are you reaching the right audience?
Targeted website traffic includes people who are actually interested in what your site offers. They have been -targeted- for that very reason. For example, when you look at a book ad on Amazon.com, they show you books other people bought who also liked the one you were looking at. That’s because it is reasonable to assume that if you’re interested in the first one, you’ll be interested in others like it. They are targeting a fantasy fan for their fantasy books, instead of trying to sell them to random people. That is what you need to do as well.
Targeted website traffic and guaranteed traffic are not the same thing. You don’t want to attract just anybody and everybody to your site. You want a specific client — one that will benefit from your information or product, ultimately becoming a loyal customer.
Although they don’t really hurt anything by being there, you don’t want to waste time courting them, just hoping they will like what they see and become a fan or a customer. It is up to you to take advantage of all the marketing knowledge out there, just waiting for you use.
Keywords are the building blocks when it comes to traffic, whether its paid or free traffic. Because searching on the internet is driven by people typing in what they are looking for, they have to use words to describe what it is they want. They can’t use their hands or facial gestures, it has to be words. For example, if they wanted big furry dice that they could hang in their car, they will type associated words into their preferred search engine to seek out what they want.
This is why you’ll often hear internet marketers talking about ‘getting inside the head of the prospect’. What would they type into a search engine in order to find fuzzy dice? Would it be “car dice”, “furry dice”, “soft hanging dice”? Or some other variation that you’ve never thought of? Picking the right keywords is about improving your chances of success.
So what else are you selling along with your fuzzy hanging rearview mirror car dice? You can’t get targeted website traffic if you don’t know who you’re targeting, so figure out just what kind of site you have. Should car dice should be sold at a car accessories site, a weird gifts site, or a kitsch site? They should be sold on a site that has other merchandise that will appeal to the fuzzy dice people-like fuzzy steering wheel covers, or even animal print clothing, if it’s a retro shop. That approach will get you more website traffic.
Nobody can give you guaranteed traffic. Internet traffic is like the stock market — you can make predictions, but you can’t always know for sure whether the risk will pay off. However, that doesn’t mean that you can’t significantly improve your odds of getting more website traffic by going after targeted website traffic. Go after the people who want what you have and, believe me, you will see some results.
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