How to Write A Profitable Sales Letter In Less Than 48 Hours
A good sales letter can be compared to a sales representative, except you don’t have to pay your sales letter or give it time off for vacation. A sales letter instead is your 24-hours/day, 7-days/week and 365-days/year tireless virtual sales rep whose laser-focused to accomplish three things: represent you, your business and your product or service without fail. However in order for your sales letter to be successful, it must be persuasive, compelling, thought-provoking and high-converting. It must also be written to target a specific market of consumers. If you are someone who is selling a product or service, you need to learn how to write a sales letter based on the above criteria in order to be successful.
Why is it that the vast majority of marketers find it hard to write a sales letter for their product or service? The simple answer is that most individuals when faced with the task of writing, hate to write. And this fear of writing especially holds true in regard to marketers. A more thorough explanation is that while there are countless resources available on the topic of how to write a sales letter, a large portion of this information was written under the assumption that the marketer (you) already knows how to construct a sales letter. With all of these obstacles to overcome, the average marketer soon becomes overwhelmed and tosses in the towel.
As for the savvy marketer who is a bit more resilient than most, he aggressively seeks out other alternative solutions such as sales letter software and templates to assist him with writing sales letters. But after working with these tools for a while, he quickly discovers that he is no better off than he was before when he started. Why? Because yet again, the vendor who provided the written materials and resources also programmed the sales letter software based on the assumption that the marketer (you) already knows how to write a sales letter.
So how do they do it? How can other marketers put together compelling, persuasive and thought-provoking sales letters that sell their products and services like crazy but without using sales letter software and templates? It’s simple, these marketers are either experienced copywriters themselves who write their own sales letters or they have adequate resources to hire the job out. But before you consider hiring a pro copywriter to construct a sales letter for your product or service, consider this. Most copywriters will charge you between $5,000 up to a whopping $20,000 per sales letter! If you decide to go this route, you better be sure that your product or service is in great demand so that you can absorb this expense.
If you can afford to shell out the cash, know for certain that your product or service is in great demand and you are more than capable of absorbing this expense then go right ahead and hire a copywriter. On the other hand if you don’t want to invest at this time, you can keep your credit card in your wallet and write a profitable sales letter for free by piggy-backing on the success of other people’s sales letters in your niche. Am I suggesting that you blatantly copy a fellow marketer’s sales letter and use it as though it were your own? Absolutely not. The act of copying someone else’s work and using it for your personal gain is called plagiarism and could quite literally get you into a lot of trouble. Instead, the quickest and easiest way to acquire the skills for constructing a sales letter is by doing a search on your favorite search engine for your competitor’s product or service that is similar to or exactly the same as yours.
For instance, visit your favorite search engine and enter the phrase “allintitle:cars that run on water” (minus the quotes) into the search field, click the search button then wait to see what pops up. Browse through your results and zero in on the one that stands out from all the rest. If it is a sales letter that matches or exceeds the requirements mentioned above, copy the content (text) of the sales letter into a word processor or text editor. Re-write the entire sales letter so that it is relevant to your product or service then walk away from it until the next day. On the following day, spend a little more time making further revisions to your sales letter so that everything is cohesive.
In addition to the sales letter writing technique above, you can also subscribe to the mailing lists of gurus who sell the same or similar products or services as yours. After a short while, you’ll start receiving sales pitch emails in your inbox recommending one thing or the other. But instead of deleting these emails, glance over the subject lines to see if any of them grab your attention. Do any one of the subject lines make you want to click through and read the email? If so (and if there is a promo link inside the email), click the link inside the email to load the sales letter into your default browser. Repeat the steps as outlined in the previous paragraph to re-write your sales letter. Use this and the technique mentioned earlier for a month to learn how to write a winning sales letter and before you know it, you’ll have as much experience as you’ll ever need!
Mastering the art of sales letter writing is the most important skill you’ll ever learn. And, can be quite lucrative if you become good at it. But why should you take the time to learn this skill? Because without a well-crafted sales letter to represent your product or service, your product or service is doomed to fail! In other words, no sales equates to no money. In the previous paragraphs, we have learned that in order for a sales letter to be successful, it must be persuasive, compelling , thought-provoking, high-converting and consist of the six essential elements. With all of these factors in place along with an aggressive advertising campaign, you can expect to sell a large volume of units for many years to come. If not, then you may as well get used to working a 40-hour work week for the rest of your days. In our next article, we’ll dissect a sales letter into its six essential parts and show you exactly what makes up a successful sales letter that will sell your software, info product or service like crazy!
But is there an easier way? Is it possible for you to write a sales letter without having to use the above techniques or remember everything that goes into writing a profitable sales letter? Yes, there is a much easier way and it requires very little knowledge or effort on your part. This tool includes everything you need to start writing a sales letter for whatever product or service you want to sell. It includes a built-in pre-written sales letter template and a headlines swipe file database that contains well over 900+ winning headlines for you to choose from all in one compact tool.
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