by Dave Joa

Google has just upgraded the Adwords External Keyword Tool so that it now also shows Search Volumes for the Keywords it returns during keyword research. As Google is the biggest source of keyword search phrases, due to the fact that it is the dominant search engine used by web surfers, this news is extremely significant.

Before this new release all involved in affiliate and internet marketing would have had to use a paid keyword research service, such as Keyword Discovery, Wordtracker, Wordze or Keyword Elite to create their keyword lists. The trouble with these services has always been that the amount of data they collect is small in comparison to what Google sees. On the other hand the number of searches recorded by Google is massive compared to what these traditional keyword services provide.

Up until now all the keyword research tool services available have just tried to estimate search volumes from the little data that they have, but at best these were only really best guesses and probably have never been very accurate. With no other tools showing anything any more accurate they are what have been used for years.

The Google Adwords external keyword tool has changed all this as it now displays key phrase search volumes that are not calculated, but which are taken directly from real search volume data gathered by Google from their own search engine. Now anyone performing keyword research can get all the data they need directly from Google, which will be much more accurate than that provided by the paid keyword research services.

The most amazing fact about this tool is that you can use it for free to do your keyword research. The tool was originally constructed for use by affiliate marketers to help them set up their pay-per-click campaigns with Adwords. Now however all you need to do is type the URL link into your browser and you can use the tools as often as you like and it is all free.

The new data revealed by Google is a significant in the history of Internet marketing. Eventually Google looks like they have given web marketers what they want. As is normal many still do not trust Google and think there maybe something else behind the release of this new data and they also suggest it might not be that accurate. Of course time will reveal the real answer to this doubt, but early results are suggesting that the accuracy of their data is acceptable.

The other major aspect of what Google have just done is that there is a different free version of the tool so that geographically related data can now be discovered, enabling internet marketers to do keyword research specifically for individual countries such as the UK, France or even New Zealand. Thus this is now the best UK keyword research tool for keywords search for in only the United Kingdom.

For internet marketers in those countries this is an exciting development as the traditional keyword tools just never had sufficient data for the keyword results they provided to provide useful information and what is more this new tool is free!

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