Everything you’ve been told about Copy Writing is Wrong!
Even if you focus totally on pay per click advertising such as Google Adwords to promote your website, ebook or affilliate scheme you still need to create compelling adverts and persuasive landing pages or your sales will be lost. But everything you’ve been told is wrong!
They say you need to hire a copy writer – they are wrong! Hiring a copywriter is the WORST thing that you can do. Even if grammatically correct, their copy will disappoint. It will be empty and lack that magic ingredient that your customers will love – YOU! Only you have the unique mix of knowledge, passion and experience that could create a special bond with your customers.
They say creating a great sales page is important – they are wrong! Creating great copy for your website is absolutely essential and goes far beyond the sales page. To build long term success you need fantastic content. Whether you have an ebook to sell, website to launch or affiliate scheme to promote you need to write interesting and compelling copy – copy that will form blog entries, articles, forum posts, press releases and website content. Even if you focus totally on pay per click advertising such as Google Adwords you still need to create winning adverts and persuasive landing pages or your sales will be lost.
They say you won’t understand – they are wrong! If you refuse to struggle with their 300 page stale text books or heavy academic courses, don’t hire a copy writer, don’t let pencil heads and grammarians worry or undermine your confidence you can and will succeed through simple, practical step-by-step lessons.
They don’t want you to realise that you are the best person to create your copy so that you keep paying them.
They are the dusty academics and academics that like to make you feel stupid when you make mistakes and they just love pointing them out. There may not be an official conspiracy with a secret HQ but it’s just as effective. For example, when have you ever heard a copywriter say “Here’s a better way of doing it that will save you time and money”?
My guess would be never! Why would they they have you trapped and paying each time for something that you could easily learn and creat a far more interesting copy that your customers would love.
It’s time that you changed a few things and decided to create the compelling copy that the search engines and your customers will love. 1. Fire the copy writer – it is your opinions that count. 2. Answer your customer’s questions – By solving their problems they’ll come back for more. 3. Take control – only by taking ownership of all of your site including the content will you get the success you deserve.
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