Email List Building
“The money is in the list.”
Ever hear that before? Online direct marketers know the key to big money is to build a big, responsive list. Then to “monetize” the list for maximum profits.
Here’s how you make that happen…
You’re about to discover a secret to making easy money from any email list. First, let’s get clear about why people join your list. This is important for you to really understand.
People who join email lists do so because they believe they will get valuable info. You need to contact them consistently. Also, they don’t mind sales messages as long as you don’t bombard them with those.
Join an autoresponder service so you can keep in contact with the folks on your list. Send them an electronic newsletter about the topic they are interested in. A couple of times a week email them offers you feel good about.
Your ezine should go out every week. You can add ezine messages to your autoresponder for a full year on a weekly basis. Pack these weekly ezines with valuable info.
However, you don’t make any money by contacting your list with just good info. You make your money by strategically working sales offers into your contact mix.
Use email broadcasts for these sales offers at first. In time, you can include the winning offers in your follow up autoresponder series.
Sales offer emails should contain either links to products you affiliate with or links to your own products. The process I like is finding 10 to 15 good affiliate products. Then I send out sales offers a couple of times per week for the same product.
Repeat the system we just discussed until you go through all the affiliate products. As I said before, do this with ten or fifteen of them.
After you promote the ten or so affiliate products look at the results. Some of those products got a lot of sales. Make a note of the top two or three. You’re going to use those to create your own version. This process works best with info products.
It won’t take long before you develop a few products of your own. Ones that are proven to sell. Then you start promoting those products to your list in place of the affiliate products.
Next, I look at which of those best-selling products is producing the most profit. I take that product and create a high-priced coaching program.
If you want to, you can just skip to creating the high priced product. Just take the same two or three best selling affiliate products and create a coaching program or high priced info product.
Follow this process consistently and you’ll maximize the profits from your list.
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