Effectively Use Your eBook and Its Resell Rights as Free Bonuses
An eBook can be used for more than just a stand-alone product. You can also offer it as a free bonus for somebody purchasing one of your other products or services. You could even use it as a bonus as to an affiliate product.
In the world of marketing, we know that giving away bonuses with your products can act as a major incentive for people to buy it. Many people will load on the bonuses, making some people purchase that product for the bonuses attached to it.
By creating an eBook, you are not only creating another product but a valuable bonus that you can now include in a variety of packages. When building your packages you should always be asking yourself how you can add value to that package. Adding an eBook is one step in the right direction because that eBook has established value attached to it, so by adding it as a bonus, your package just increases in its perceived value.
That value that you add to you package will also help you create the price point. When I am creating a product I look at how much I could sell each individual item to get the price point.
I’ll give you a quick explanation why I do this. A lot of times I will go to someone’s website, see their offer for their product, which is paired up with all these bonuses. The problem is when they just place a value, like $297, for the bonus.
I’m sitting there thinking, “I would never pay $297 just for that bonus.” That’s the way I want you to think. I want you to think: How much would I pay just for this bonus by itself, nothing else? Because whatever that value is, that is the true value of that bonus. Not by what you slap a value on there on a website. That doesn’t establish value.
You have to be realistic when you are thinking about how much you would pay and make sure it correlates to what the market would pay as well. If you don’t do this when people come to your website and and look to buy your package they will discount the actual value of that bonus, resulting in it losing tremendous value.
Creating an eBook gives you the opportunity to include a valuable bonus with your other products and services.
Including the resell rights to your eBook as a bonus will take it one step further and more valuable to your costumers.
I’ll use my own business as another example, only because I know my business so well. Creativity is what I talk a lot on, so I would be interested in possibly purchasing the reprint or resell rights of someone else’s products on creativity.
Take a moment to think about that. Why would I want to know what I would be interested in purchasing? It will actually save me a lot of time. If someone has made great content on the topic that I talk about, why would I want to reinvent the wheel? We could make it a win-win situation for both of us by partnering up and building a relationship.
This gives them a chance to leverage their material, and I am able to use the content. You too can use this same principle for your business.
Other businesses and services are going to be interested in the content of your eBook for their particular customer base or email list.
Just like that you have now created a platform to offer the reprint or resell rights as a bonus to those people who are interested in providing or selling your eBook to their customers.
You have now just increased the value of the bonus.
You can easily increase the value of a bonus to an affiliate promotion or your own product by just following these steps.
By exploring your creativity ideas will come to you when you need them the most!
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